McDonald’s global marketing strategy Essays

McDonald’s global marketing strategy Essays McDonald’s global marketing strategy Essay McDonald’s global marketing strategy Essay 1. Identify the cardinal elements in McDonald’s planetary selling scheme ( GMS ) . In peculiar. how does McDonald’s near the issue of standardisation? McDonald’s has become the most celebrated and successful fast-food eating houses all over the universe. The construct of fast nutrient and American-style nutrient ( Burgers. french friess ) has conquered the universe. We can speak about standardisation sing Mcdo’s scheme: the selling mix is fundamentally the same. Merchandises: Fast nutrient. American nutrient ( Burgers. french friess and sodium carbonate ) Monetary value: Cheap. Burger Index * Promotion: American manner. mass communicating. attract kids. same trade name name. colourss and logo Topographic point: Quick service. crowded country However. we can non talk about a entire standardisation since McDonalds has adapted its bill of fare. worsening its selling mix sing some facets of the local civilizations. * The enlargement and standardisation of the beefburger has led to the creative activity of a monetary value index that can be used as an economic mention between different states known as the Big Mac Index. 2. Make you believe authorities functionaries in developing states such as Russia. China. and India welcome McDonald’s? Do consumers in these states welcome McDonald’s? Why or why non? We would believe that McDonalds would hold problem to turn up in states with really distant imposts or instead loath to the American manner of life. But the trade name had a really good construct. McDonalds was besides a manner for these countries’ population to eat abundantly for little budgets. When McDonalds opens its first eating house in Russia. the company creates its ain supply concatenation. including farms. within the USSR. For political grounds. McDonald’s Canada was responsible for this gap. with small input from the U. S. McDonalds has managed to derive the trust of local governments and local population by working with agricultural manufacturers to develop local supply nutrient beginnings. Mentalities and civilizations have besides evolved a batch. since the beginning of globalisation. In Asia. immature people rapidly fall in this manner of eat. because it was much more modern. However. McDonalds didn’t deny the important food’s imposts: In 1996 when McDonald’s entered in India for the first clip. it offered a Big Mac made with lamb called the Maharaja Mac. 3. At the terminal of 2003. McDonald’s announced it was selling the Donatos Pizza unit. Then. in 2006. the Chipotle concatenation was spun off. In visible radiation of these strategic actions. buttocks McDonald’s chances for success beyond the burger-and-fries theoretical account. MacDonald’s wanted to confirm itself in its nucleus concern: Burger and french friess. So they decided to concentrate on their basic construct and to abandoned concerns they believed to be complimentary. This scheme of specialisation allows: A cost-leadership An betterment of productiveness A leader’s statue in footings of inventions An first-class market’s cognition To give clear brand’s individuality and ends better defined In making so. they wanted to restore themselves as the mention n ° 1 of Burger A ; fries’ fast-food. 4. Is it realistic to anticipate that McDonald’s – or any well-known company – can spread out globally without on occasion doing errors or bring forthing contention? Why do anti-globalization dissenters around the universe often aim McDonald’s? I think that a company can spread out globally without needfully doing large errors. But in this instance. that company should put a batch of money in marketing research upstream but besides continually to be ever cognizant of the local environment. The local every bit good as general determinations must take into history all collected informations. Here is the ground why there are sometimes errors. It is an intricate procedure. which requires clip and money. But it goes without stating. that each operation must be consistent with each marketing’s location. Sing McDonald’s. it is normal that all freshnesss proposed haven’t ever been liked because country’s nutrient. gustatory sensations and eating wonts are really variable depending on each population. McDonald’s has been really executing in happening a basic bill of fare that pleases about everyone. This is that power which has Mcdo. to standardise eating wonts. that scares anti-globalists. In fact. nutrient is frequently a beloved component to 1s who wish to continue their cultural individuality. Finally. I guess it is possible to be accepted world-wide. but it is hazardous to change the traditions of the foreign state in which the company want to set up itself. Case 2: Acer’s scheme. 1. Acer’s scheme has been described as divide and conquer. Explain. Acer. founded in 1976 by Stan Shih. is the 4th computing machine maker in the universe. The Chinese group is specialized in fabrication and commercialisation of computing machines. proctors and other computing machine peripherals. The different trade names of the group are: Acer. Packard Bell. Gateway and eMachines. Contrary to McDonalds. Acer has opted for a scheme of distinction instead than standardisation. Indeed. when Stan Shih uses the phrase divide and conquer it’s to foreground the group’s determination to continue the individuality and personality of each group’s trade name and to utilize the privileged relation that these trade names have built over the old ages with their ain clients: Packard Bell targets the general populace eMachines the big public first price Gateway marks larger companies Acer focal point on mobility to pull both consumers and the SoHo market ( Small office and Home Office ) 2. How did the global markets-local markets paradox figure into Stan Shih’s scheme for China? Stan Shih determination to concentrate on the Chinese market is rather self-contradictory sing the divide and conquer strategy : The word divide is a paradox because Acer wants to refocus on the Chinese market. so the mark will be much more homogenous. And on the other manus. conquer is non the involvement here because Chinese are already conquered. So the scheme division is rather self-contradictory every bit far as local markets are concerned. because the population is more unvarying. But this scheme is possibly really successful excessively at a local degree. 3. Can Acer go the world’s 3rd largest Personal computer company. behind Dell and Hewlett-Packard? We can so conceive of that Acer may go the world’s 3rd largest Personal computer company. Since the refocus of Acer in China. the consequences have been impressive. However. it must stand out from Lenovo. To turn its market portions. Acer must hold a more planetary position and this will do the difference. If the group wants to alter this ranking. he can non keep its scheme to the Chinese market. Acer should besides better its B to C. because it is more recognized in the universe of B to B. Acer has to be more advanced and derive the trust of diverse populations. 4. Even before the current economic crisis deepened. growing in the U. S. Personal computer market had begun to decelerate down. Despite strong competition from Dell and Hewlett-Packard. Acer’s U. S. market portion increased from 1 per centum in 2004 to 3. 3 per centum by the terminal of 2006. What are Acer’s chances for deriving farther portion in the United States? It was hard for Acer to come in in the US’ market: Dell and HP have a monopoly in the Personal computer at that place. The United States enlargement is really closely linked to the meeting with the American computing machine hardware maker Gateway. while the European move is related to the acquisition of the Packard Bell company. Acer’s purpose is to offer a broad scope of computing machines: the determination to maintain the different trade names by look intoing that they don’t overlap is an ideal combination. EMachines offers inexpensive desktop. Acer made inexpensive laptops and Gateway is located in the midrange and high terminal. This is likely what has allowed Acer to increase its market portion. and it is likely thanks to its inexpensive scope that the crisis hasn’t had any impact on its growing in the United States.

Disruptive and Disruptor

Disruptive and Disruptor Disruptive and Disruptor Disruptive and Disruptor By Maeve Maddox Until recently, the words disrupt, disruptive, disruption, and disruptor were negative words used to describe actions detrimental to perceived social order. For example: Man in Elbow Room Disruption Fights Police, Damages Cruiser Twelve protesters disrupted a speech by Condoleeza Rice at Norwich University in Vermont. Iranian Intelligence Minister Heydar Moslehi has announced the arrest of several â€Å"election disruptors† in Tehran. Ideally, chronically disruptive students should be placed in high-quality alternative education settings where they can receive long-term, intensive interventions In the realm of science fiction, a disruptor is a weapon that can destroy a human being in a very unpleasant manner by disrupting cellular structure. Now, however, thanks to Clayton Christensen, a consultant and an entrepreneur whose 1992 Harvard DBA dissertation describes an academic theory of â€Å"disruptive innovation,† the nouns disruption and disruptor have taken on a positive connotation, at least for some denizens of Silicon Valley: Nowadays every corporate executive wants to disrupt; the word has become a mark of forward-thinking decisiveness- though it is sometimes attached to strategies that are more about cost-cutting than game-changing. And in Silicon Valley, belief in disruption has taken on a near religious tinge. All that disrupts is good; all that stands in disruption’s way (such as, say, San Francisco taxi companies or metropolitan daily newspapers) deserves to perish. –Justin Fox, â€Å"The Disruption Myth,† The Atlantic, October 2014. In this context, disruption refers to the phenomenon of old technology being upstaged by newer technology. This new disruption names a situation in which a company that was the leader in a certain field finds itself losing money because another company, with newer technology, takes the lead away from them. An example given in the Atlantic article is what happened â€Å"when electronic cash registers went from 10 percent of the market in 1972 to 90 percent just four years later,† causing the National Cash Register Company to experience big losses. Six years before Christensen’s dissertation, Dick Foster described the same phenomenon in conventional language in a book called Innovation: The Attacker’s Advantage. In Business-speak, disruption is a new word for innovation. Innovators have become disruptors. Spelling note: Both OED and M-W show the spelling disruptor as â€Å"an alternative spelling† of disrupter, but the -or ending seems to be more common. A Google search of â€Å"disrupter† returns about 429,000 hits to 1,020,000 for â€Å"disruptor.† The Ngram Viewer shows disrupter ahead until 1995, when disruptor pulls ahead. For those readers looking for a synonym for innovation that doesn’t convey the negativity of disruption, here are some possibilities: change alteration revolution upheaval transformation metamorphosis breakthrough new measures new methods modernization novelty creativity ingenuity innovation inventiveness Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:English Grammar 101: All You Need to Know8 Types of Parenthetical PhrasesComma After Introductory Phrases

Self-Concept-PSY Essay Example | Topics and Well Written Essays - 250 words

Self-Concept-PSY - Essay Example This means that we have the ability to make choices and that not everything in life is completely deterministic, even though some aspects are. Through exploring experiential freedom, this is the way in which we learn and grow. Societies and the development on both the personal level and collective level is based on the ability to make choices, whether they are right or wrong. I think that the least important trait is organismic trusting. Roger’s basically stated that this is doing what feels natural. As a component of basic living, humans are going to do whatever they please, whether it is natural or not. Thus, this component of being able to be â€Å"fully functional† seems to be redundant and unnecessary. These qualities are related to the development of personality. The decisions and method by which a person lives will inherently play a role in the development of the self. In addition, the qualities of society and socialization will also play a role in the developmen t of personality. The five traits are highly abstract that deal with the ability to make choices and the way in which a person looks at the world and interacts.

Financial Health 2 Assignment Example | Topics and Well Written Essays - 750 words

Financial Health 2 - Assignment Example ost of care payment is similar to the comprehensive care model in which payment for the full range of health care is given by a specified group for a decided period of time. (Cromwell, J., & Research Triangle Institute. 2011) The false claim act is a statute which provides people who are not with the government to file action can on behalf of the government. It is a federal law also known as â€Å"whistle blowing† that allows people who are not government-affiliated to file claims of fraud against the government. It has been used to investigate many health providers from pharmaceutical companies to health care organizations, hospital, practices, agencies and equipment providers. Through the use of this fraud, government has come across many fraud settlements over the years and has paid big payments who had sued on behalf of the government. This law applies in situations like double billing by providers, refusing to provide medically necessary care etc. A number of federal and state statutes are dealt by the Government in regard to the Medicare fraudulent. The government provides the prosecutor with many options related to health care. Following is a list of possible criminal prosecution: A False Claims act is a government statute under which, any health care provider who presents a false claim or demand regarding any medical services can be held guilty. The prosecutor needs to prove that the provider intentionally false claimed. A False Statement Act imposes liability on a provider if in a communication submitted to the government had false writings or documents. In such a violation the government only needs to prove that the provider knowingly submitted the statement or documents knowing they were false. Anti-kickback act concerns individuals and entities that knowingly make false statements in applying for payments provided by the government and states regarding health care. It also prohibits individuals concealing information of events that claim their

Solid Objects Virginia Woolf Essay Example for Free

Solid Objects Virginia Woolf Essay Virginia Woolf The only thing that moved upon the vast semicircle of the beach was one small black spot. As it came nearer to the ribs and spine of the stranded pilchard boat, it became apparent from a certain tenuity in its blackness that this spot possessed four legs; and moment by moment it became more unmistakable that it was composed of the persons of two young men. Even thus in outline against the sand there was an unmistakable vitality in them; an indescribable vigour in the approach and withdrawal of the bodies, slight though it was, which proclaimed some violent argument issuing from the tiny mouths of the little round heads. This was corroborated on closer view by the repeated lunging of a walking–stick on the right–hand side. â€Å"You mean to tell me . . . You actually believe . . .† thus the walkingstick on the right–hand side next the waves seemed to be asserting as it cut long straight stripes upon the sand. â€Å"Politics be damned!† issued clearly from the body on the left–hand side, and, as these words were uttered, the mouths, noses, chins, little moustaches, tweed caps, rough boots, shooting coats, and check stockings of the two speakers became clearer and clearer; the smoke of their pipes went up into the air; nothing was so solid, so living, so hard, red, hirsute and virile as these two bodies for miles and miles of sea and sandhill. They flung themselves down by the six ribs and spine of the black pilchard boat. You know how the body seems to shake itself free from an argument, and to apologize for a mood of exaltation; flinging itself down and expressing in the looseness of its attitude a readiness to take up with something new—whatever it may be that comes next to hand. So Charles, whose stick had been slashing the beach for half a mile or so, began skimming flat pieces of slate over the water; and John, who had exclaimed â€Å"Politics be damned!† began burrowing his fingers down, down, into the sand. As his hand went further and further beyond the wrist, so that he had to hitch his sleeve a little higher, his eyes lost their intensity, or rather the background of thought and experience which gives an inscrutable depth to the eyes of grown people disappeared, leaving only the clear transparent surface, expressing nothing but wonder, which the eyes of young children display. No doubt the act of b urrowing in the sand had something to do with it. He remembered that, after digging for a little, the water oozes round your finger–tips; the hole then becomes a moat; a well; a spring; a secret channel to the sea. As he was choosing which of these things to make it, still working his fingers in the water, they curled round something hard—a full drop of solid matter—and gradually dislodged a large irregular lump, and brought it to the surface. When the sand coating was wiped off, a green tint appeared. It was a lump of glass, so thick as to be almost opaque; the smoothing of the sea had completely worn off any edge or shape, so that it was impossible to say whether it had been bottle, tumbler or window–pane; it was nothing but glass; it was almost a precious stone. You had only to enclose it in a rim of gold, or pierce it with a wire, and it became a jewel; part of a necklace, or a dull, green light upon a finger. Perhaps after all it was really a gem; something worn by a dark Princess trailing her finger in the water as she sat in the stern of the boat and listened to the slaves singing as they rowed her across the Bay. Or the oak sides of a sunk Elizabethan treasureâ€⠀œchest had split apart, and, rolled over and over, over and over, its emeralds had come at last to shore. John turned it in his hands; he held it to the light; he held it so that its irregular mass blotted out the body and extended right arm of his friend. The green thinned and thickened slightly as it was held against the sky or against the body. It pleased him; it puzzled him; it was so hard, so concentrated, so definite an object compared with the vague sea and the hazy shore. Now a sigh disturbed him—profound, final, making him aware that his friend Charles had thrown all the flat stones within reach, or had come to the conclusion that it was not worth while to throw them. They ate their sandwiches side by side. When they had done, and were shaking themselves and rising to their feet, John took the lump of glass and looked at it in silence. Charles looked at it too. But he saw immediately that it was not flat, and filling his pipe he said with the energy that dismisses a foolish strain of thought: â€Å"To return to what I was saying—† He did not see, or if he had seen would hardly have noticed, that John, after looking at the lump for a moment, as if in hesitation, slipped it inside his pocket. That impulse, too, may have been the impulse which leads a child to pick up one pebble on a path strewn with them, promising it a life of warmth and security upon the nursery mantelpiece, delighting in the sense of power and benignity which such an action confers, and believing that the heart of the stone leaps with joy when it sees itself chosen from a  million like it, to enjoy this bliss instead of a life of cold and wet upon the high road. â€Å"It might so easily have been any other of the millions of stones, but it was I, I, I!† Whether this thought or not was in John’s mind, the lump of glass had its place upon the mantelpiece, where it stood heavy upon a little pile of bills and letters and served not only as an excellent paper–weight, but also as a natural stopping place for the young man’s eyes when they wandered from his book. Looked at again and again half consciously by a mind thinking of something else, any object mixes itself so profoundly with the stuff of thought that it loses its actual form and recomposes itself a little differently in an ideal shape which haunts the brain when we least expect it. So John found himself attracted to the windows of curiosity shops when he was out walking, merely because he saw something which reminded him of the lump of glass. Anything, so long as it was an object of some kind, more or less round, perhaps with a dying flame deep sunk in its mass, anything—china, glass, amber, rock, marble—even the smooth oval egg of a prehistoric bird would do. He took, also, to keeping his eyes upon the ground, especially in the neighbourhood of waste land where the household refuse is thrown away. Such objects often occurred there—thrown away, of no use to anybody, shapeless, discarded. In a few months he had collected four or five specimens that took their place upon the mantelpiece. They were useful, too, for a man who is standing for Parliament upon the brink of a brilliant career has any number of papers to keep in order—addresses to constituents, declarations of policy, appeals for subscriptions, invitations to dinner, and so o n. One day, starting from his rooms in the Temple to catch a train in order to address his constituents, his eyes rested upon a remarkable object lying half–hidden in one of those little borders of grass which edge the bases of vast legal buildings. He could only touch it with the point of his stick through the railings; but he could see that it was a piece of china of the most remarkable shape, as nearly resembling a starfish as anything— shaped, or broken accidentally, into five irregular but unmistakable points. The colouring was mainly blue, but green stripes or spots of some kind overlaid the blue, and lines of crimson gave it a richness and lustre of the most attractive kind. John was determined to possess it; but the more he pushed, the further it receded. At length he was forced to go back to his rooms and improvise a wire ring attached to the end of a stick, with which, by dint of great care and skill, he finally drew the piece of china within reach of his hands. As he seized hold of it he exclaimed in triumph. At that moment the clock struck. It was out of the question that he should keep his appointment. The meeting was held without him. But how had the piece of china been broken into this remarkable shape? A careful examination put it beyond doubt that the star shape was accidental, which made it all the more strange, and it seemed unlikely that there should be another such in existence. Set at the opposite end of the mantelpiece from the lump of glass that had been dug from the sand, it looked like a creature from another world—freakish and fantastic as a harlequin. It seemed to be pirouetting through space, winking light like a fitful star. The contrast between the china so vivid and alert, and the glass so mute and contemplative, fascinated him, and wondering and amazed he asked himself how the two came to exist in the same world, let alone to stand upon the same narrow strip of marble in the same room. The question remained unanswered. He now began to haunt the places which are most prolific of broken china, such as pieces of waste land between railway lines, sites of demolished houses, and commons in the neighbourhood of London. But china is seldom thrown from a great height; it is one of the rarest of human actions. You have to find in conjunction a very high house, and a woman of such reckless impulse and passionate prejudice that she flings her jar or pot straight from the window without thought of who is below. Broken china was to be found in plenty, but broken in some trifling domestic accident, without purpose or character. Nevertheless, he was often astonished as he came to go into the question more deeply, by the immense variety of shapes to be found in London alone, and there was still more cause for wonder and speculation in the differences of qualities and designs. The finest specimens he would bring home and place upon his mantelpiece, where, however, their duty was mo re and more of an ornamental nature, since papers needing a weight to keep them down became scarcer and scarcer. He neglected his duties, perhaps, or discharged them absent–mindedly, or his constituents when they visited him were unfavourably impressed by the appearance of his mantelpiece. At any rate he was not elected to represent them in Parliament, and his friend Charles, taking it much to heart and hurrying to condole with him, found him so little cast down by the disaster that he could only suppose that it was too serious a matter for him to realize all at once. In truth, John had been that day to Barnes Common, and there under a furze bush had found a very remarkable piece of iron. It was almost identical with the glass in shape, massy and globular, but so cold and heavy, so black and metallic, that it was evidentlyalien to the earth and had its origin in one of the dead stars or was itself the cinder of a moon. It weighed his pocket down; it weighed the mantelpiece down; it radiated cold. And yet the meteorite stood upon the same ledge with the lump of glass and the star– shaped china. As his eyes passed from one to another, the determination to possess objects that even surpassed these tormented the young man. He devoted himself more and more resolutely to the search. If he had not been consumed by ambition and convinced that one day some newly–discovered rubbish heap would reward him, the disappointments he had suffered, let alone the fatigue and derision, would have made him give up the pursuit. Provided with a bag and a long stick fitted with an adaptable hook, he ransacked all deposits of earth; raked beneath matted tangles of scrub; searched all alleys and spaces between walls where he had learned to expect to find objects of this kind thrown away. As his standard became higher and his taste more severe the disappointments were innumerable, but always some gleam of hope, some piece of china or glass curiously marked or broken lured him on. Day after day passed. He was no longer young. His career—that is his political career—was a thing of the past. People gave up visiting him. He was too silent to be worth asking to dinner. He never talked to anyone about his serious ambitions; their lack of understanding was apparent in their behaviour. He leaned back in his chair now and watched Charles lift the stones on the mantelpiece a dozen times and put them down emphatically to mark what he was saying about the conduct of the Government, without once noticing their existence. â€Å"What was the truth of it, John?† asked Charles suddenly, turning and facing him. â€Å"What made you give it up like that all in a second?† â€Å"I’ve not given it up,† John replied. â€Å"But you’ve not the ghost of a chance now,† said Charles roughly. â€Å"I don’t agree with you there,† said John with conviction. Charles looked at him and was profoundly uneasy; the most extraordinary doubts possesse d him; he had aqueer sense that they were talking about different things. He looked round to find some relief for his horrible depression, but the disorderly appearance of the room depressed him still further. What was that stick, and the old carpet bag hanging against the wall? And then those stones? Looking at John, something fixed and distant in his expression alarmed him. He knew only too well that his mere appearance upon a platform was out of the question. â€Å"Pretty stones,† he said as cheerfully as he could; and saying that he had an appointment to keep, he left John—for ever.

Public Opinion and Television Essay -- Mass Media Danger Essays

Public Opinion and Television The paper explores how dangerous such an important mass media as TV can be, if too many power is concentrated in just a few hands, and how our perception of reality can be manipulated by the selection and manipulation of information presented on TV. Introduction The following term paper deals with the development of television from its early beginnings in the 1920s up to now. My attention focuses on the powers which influence what is shown on TV and the analysis of methods they use in order to manipulate the public opinion. Outlining the success story of this important means of mass media at the beginning of the first chapter, I will then explain the effects of globalisation on the TV market. Considering the example of commercialised American television, I will demonstrate in which ways the extreme competition between TV companies and their struggle for the top ratings has influenced the quality of TV programs. In the second chapter I will deal with "media control" and show how television can be abused by political powers in order to direct the public opinion. After describing the general effects of such influences I will finally return to the example of America and analyse the social and political effects of Rupert Murdoch ´s "media monopoly" in the Unites States. Finally I will explain the methods of mass manipulation employed by his Fox News Channel, which are outlined in Robert Greenwald ´s film OUTFOXED. Neil Postman ´s book "Amusing ourselves to death", Noam Chomsky ´s pamphlet "Media Control" as well as Klaus Plake ´s "Handbuch der Fernsehforschung" were important sources of ideas and quotations for my work. 1.  Ã‚  Ã‚  Ã‚  Ã‚  The development of television: During the nineteenth century the industrial revolution, the formation of new nations and the development of infrastructure and traffic had strong effects on society. Travelling became much easier and cheaper while the means of transportation became faster and faster. Even the media had to adapt to the growing spatial mobility of the people and so the challenge was to find a new mean of communication which was able to make information available wherever you are.   Ã‚  Ã‚  Ã‚  Ã‚  First scientific steps towards an electronic media were made at the end of the nineteenth century, when Guglielmo Marconi invented the transmitting antenna, which made primitive forms... ...r der Unterhaltungsindustrie. Fischer Verlag/Frankfurt/M. Internet Sources: Burnheim, Sally (2003/November 30): "Freedom of Expression: Case law under European convention on Human Rights". The Daily Star. Law & Rights section. [Online]. [2005, Jan. 24] http://www.thedailystar.net/law/200311/05/ Perger, Roman (2000/August 25): "Auf in den Bà ¼rgerkrieg". Die Zeit. Politics section. [Online]. [2005, Jan. 25] http//www.zeus.zeit.de/text/archiv/2000/38/200038_dreiweise.xml Sorkin, Andrew and Fabrikant, Geraldine (2005/January 10): "Murdoch to Buy Rest of Fox for $7 Billion" .New York Times. Bussiness section. [Online]. [2005, Jan. 18] http://query.nytimes.com/gst/abstract.html?res=FA081FFF345D0C738DDDA80894DD404482&incamp=archive:search Worm, Alfred (2001/March 31): "Dritte Phase". Message Magazine. Austria Archive. [Online]. [2005, Jan. 25] http://www.message-online.de/arch3_01/31_worm.html Film: Greenwald, Robert (2004): Outfoxed. California Productions, Inc./USA Other sources: Skull, Steven (2003) (2003): Misperceptions, the Media and the Iraq War: An Independent   Ã‚  Ã‚  Ã‚  Ã‚  Survey on Media Impartiality. PIPA/Knowledge Networks/Maryland

Why People Should Ride a Bicycle

Why People Should Ride a Bicycle for Short Distance Trips A bicycle is a mechanism that has transported man for many decades. Nowadays, bicycling is a great way to move from one place to another in short distances. In my opinion, everyone should use a bicycle for short distant trips, rather than the convenience of a car. The use of a bicycle has many great advantages over a car. If you choose to ride your bicycle to drive a short distant trip, you will can decrease gasoline consumption, improve the quality of your life, and protect our environment. The first reason to use a bicycle for short distances is that gasoline consumption is a major effect on oil and gas prices. If more people would take advantage of riding their bicycles, rather than driving their car, then gas and oil prices would lower. Our economy is at risk of losing the value of a dollar because the increase of oil and gas. If more people would ride their bicycles, then it would save money and gas consumption would save as well. Another good reason to riding your bicycle is that it can improve the quality of your life. By riding your bicycle it gives you the opportunity to breathe in fresh air. You can clear your lungs, get plenty of exercise, and stay in shape. Riding a bicycle gives you the freedom that you wouldn’t get by driving your car. Improving the quality of your life can be as simple as taking a short trip on your bike. Finally, we can help protect our environment by giving up the convenience of driving our car which causes gas fumes and chemicals in there air. If more people would realize that gas fumes are bad for our environment, and harmful to the birds and creatures that live here with us, they would surely take the opportunity to ride their bike. These are some excellent reasons why riding our bicycle is more to our advantage than the convenience of driving our car. If we will take the opportunity of riding our bike for short trips, we can definitely help on gas consumption, improving the quality of our lives, and be a help to improving the quality of our environment.

The Diaspora Studies

In diaspora studies the major component to focus on is identity. In Hamid's The Reluctant Fundamentalist novel mainly brought out the negative side of America. Ingredients like culture, religion, food and language are important issues to deal with identity. People always identified by their culture so the presence of culture and identity mixed with each other. In this novel cultural identity has processed the main role among the characters. The character Changez struggled to enjoy stable identity for him and for his country. The readers can comprehend that America and Pakistan have some connection in regards cultural and political aspects. He sacrificed for his real identity, his Pakistani culture and his customs to follow western culture and western identity. Being in America his dual identity did not win even though he cannot forget his hybrid culture and cannot follow only one identity. After coming back from America since he taught his students about Anti- American issues. He did not abandon American life, but trying to stay connected with it. He was not happy by sacrificing his real identity since he had witnessed bitter experience. He was not comfortable and his identity remains unstable. When Changez went to America, he did shave his beard instead he protests against American society and show his indifference against America. He did not give up the original culture for the sake of safeguarding him. His social situations molded him to turn against alien country. In the novel the kite runner by Khaled Hosseini the character Amir's immigrant experience was worse and then he understands that following one's own culture was difficult and challenging in a new country. He realized that the lives of immigrant will be changing according to the changes taking place in a new country. In the novel A passage to India by E. M. Forster readers can understand the relationship east and west. If east and west follows best relationships between them there will not be any conflicts. Through A Passage to India people understand the intermingling culture of east and west always lead into the major problem and the supremacy of the west. All the western countries have the false opinion on the east and that need be changed. The component of hybrid culture plays a prominent role in the lives of people. In the novel American Brat by Bapsi Siddwah the character Feroza was the admired and influenced by American like the character Changez. Feroza's life was totally changed after the immigration experience in the west. She was easily adapted to the culture and tradition of America. When she returned to Pakistan continued to follow American culture that was many in liberation. Changez at first admired by the American dream, but at last he erased his admiration towards America. In contrary Feroza's immigrant life changes in a positive way.

Visas de trabajo TN para profesionales mexicanos

Visas de trabajo TN para profesionales mexicanos Estados Unidos ofrece visas de trabajo exclusivamente para profesionales mexicanos y canadienses. Estos visados se otorgan al amparo del Tratado de Libre Comercio (TLC) o NAFTA, por sus siglas en inglà ©s. Requisitos para las visas TN 1. Ser mexicano y tener un pasaporte vigente. 2. Ser elegible para una visa. Si no se cumple este requisito, ser denegada. Tener un tà ­tulo de las profesiones que se pueden acoger a este tipo de visa. Tener una oferta de trabajo para empleo a tiempo completo o a tiempo parcial como un profesional de NAFTA. La oferta puede provenir de una empresa americana o de una extranjera que opere dentro de los Estados Unidos. Sin embargo, est explà ­citamente prohibido el autoempleo. Profesiones para obtener la visa TN El listado completo lo publica NAFTA en su pgina oficial en el Apà ©ndice 1603.D.1. Este es el listado de 60 profesiones. En general se necesita tener un tà ­tulo universitario equivalente al Bachelor ´s Degree pero hay excepciones. (Estas agencias pueden validar en Estados Unidos los estudios cursados en Mà ©xico). Entre las profesiones destacan: abogados, arquitectos, bibliotecarios, especialistas en sistemas de computacià ³n, economistas, ingenieros, gerentes de hoteles, diseà ±adores industriales y de interiores, trabajadores sociales, enfermeras o asistentes de investigacià ³n en universidades.Obtener la visa Se realiza la solicitud a la Embajada americana en el DF o al consulado que corresponda. Se inicia el proceso rellenando digitalmente la forma DS-160 para hacer una cita para la entrevista y pagar los aranceles correspondientes para el visado (este dinero no se recupera si la visa es denegada). La cuota es la que corresponde a una visa dentro de la categorà ­a de â€Å"no inmigrante†, categorà ­a TN. En la entrevista se deber acudir con un pasaporte mexicano que expire al menos seis meses despuà ©s de la fecha inicial de expiracià ³n de la visa. Y se deber presentar la carta de empleo de la empresa que requiere al profesional mexicano. Tambià ©n se debern presentar todos los diplomas que acrediten estudios acadà ©micos y todos los documentos que sirvan para probar la experiencia profesional. Antes de acudir a la entrevista, verificar las reglas del consulado sobre el tiempo de antelacià ³n con el que uno debe presentarse. No llevar celular ni ropas de abrigo. Intentar llevar toda la documentacià ³n en un fà ³lder de plstico transparente. Y recordar que no se permite tomar fotos dentro de las oficinas consulares estadounidenses. No se necesita licencia para practicar una determinada profesià ³n en el estado al que se vaya a trabajar. Sin embargo, este requisito sà ­ que puede exigirse despuà ©s de obtener la visa y entrar en Estados Unidos, pero no en el momento de la entrevista para la visa. Este visado est catalogado como una visa â€Å"no inmigrante†. Si es concedida, se entrar en Estados Unidos donde en la frontera se sellar el formulario I-94 de registro de entrada y salida, y que debe conservarse durante toda la estancia en el paà ­s y entregarlo de vuelta a la salida. Validez de la visa La visa ser vlida por un mximo de tres aà ±os. El empleador podr pedir una extensià ³n presentando antes el Servicio de Inmigracià ³n y Naturalizacià ³n (USCIS, por sus siglas en inglà ©s) el formulario I-129. Tener presente que la fecha mxima de estancia en EU no es la que seà ±ala la visa, sino la que est marcada en el I-94. Quedarse un dà ­a ms de la fecha mxima que se encuentra en el registro de entrada y salida equivale a quedarse sin estatus legal y a que la visa se anule de forma automtica.La extensià ³n de la estancia debe pedirse teniendo en cuenta la fecha del I-94, no la de la visa, para los casos en los que ambas no coinciden. Visa para familiares Se puede conceder una visa de acompaà ±ante para el cà ³nyuge y los hijos solteros menores de 21 aà ±os. No es necesario que sean de nacionalidad mexicana. Los familiares podrn vivir en Estados Unidos y estudiar, pero no podrn trabajar. A tener en cuenta Muchas de las personas que pueden aplicar por una TN podrà ­an tambià ©n hacerlo por una H-1B, pero asà ­ se evitan problemas propios de este à ºltimo tipo de visas, como la loterà ­a cuando el nà ºmero de solicitantes es superior al de visados disponibles. A la hora de encontrar trabajo, en principio es ms fcil en los estados con una tasa de desempleo baja. Porque aunque en Estados Unidos hay en la actualidad una situacià ³n cercana en muchas regiones al pleno empleo, lo cierto es que hay grandes diferencias por estados en la situacià ³n econà ³mica y de empleo. Mexicanos y frontera Es posible para los mexicanos acelerar el paso de control migratorio en la frontera terrestre entre Mà ©xico y USA formando parte del programa SENTRI. Adems, el Global Entry permite tambià ©n hacer ms rpido el control de Inmigracià ³n en aeropuertos. Y por supuesto tambià ©n est la visa lser, tambià ©n conocida como de cruce que facilita el paso migratorio. Este es un artà ­culo informativo. No es asesorà ­a legal.

Major General Horatio Wright in the Civil War

Major General Horatio Wright in the Civil War Horatio Wright - Early Life Career: Born at Clinton, CT on March 6, 1820, Horatio Gouverneur Wright was the son of Edward and Nancy Wright.   Initially educated in Vermont at former West Point Superintendent Alden Partridges military academy, Wright later gained an appointment to West Point in 1837.   Entering the academy, his classmates included John F. Reynolds, Don Carlos Buell, Nathaniel Lyon, and Richard Garnett.   A gifted student, Wright graduated ranked second of fifty-two in the class of 1841.   Receiving a commission in the Corps of Engineers, he remained at West Point as an assistant to the Board of Engineers and later as an instructor of French and engineering.   While there, he married Louisa Marcella Bradford of Culpeper, VA on August 11, 1842.   In 1846, with the Mexican-American War beginning, Wright received orders that directed him to aid in making harbor improvements at St. Augustine, FL.   Later working on the defenses at Key West, he spent most of the next decade engaged on various engineering projects.   Promoted to captain on July 1, 1855, Wright reported to Washington, DC where he acted as an assistant to Chief of Engineers Colonel Joseph Totten.   As sectional tensions increased after the election of President Abraham Lincoln in 1860, Wright was dispatched south to Norfolk the following April.   With the Confederate attack on Fort Sumter and beginning of the Civil War in April 1861, he unsuccessfully attempted to implement the destruction of the Gosport Navy Yard.   Captured in the process, Wright was released four days later. Horatio Wright - Early Days of the Civil War: Returning to Washington, Wright aided in the design and construction of fortifications around the capital until being posted to serve as chief engineer of Major General Samuel P. Heintzelmans 3rd Division.   Continuing to work on area fortifications from May to July, he then marched with Heintzelmans division in Brigadier General Irvin McDowells army against Manassas.   On July 21, Wright assisted his commander during the Union defeat at the First Battle of Bull Run.   A month later he received a promotion to major and on September 14 was elevated to brigadier general of volunteers.   Two months later, Wright led a brigade during Major General Thomas Sherman and Flag Officer Samuel F. Du Ponts successful capture of Port Royal, SC.   Having gained experience in combined army-navy operations, he continued in this role during operations against St. Augustine and Jacksonville in March 1862.   Moving to division command, Wright led part of Major General David Hunters army duri ng the Union defeat at the Battle of Secessionville (SC) on June 16. Horatio Wright - Department of the Ohio: In August 1862, Wright received a promotion to major general and command of the newly re-formed Department of the Ohio.   Establishing his headquarters at Cincinnati, he supported his classmate Buell during the campaign that culminated with the Battle of Perryville that October.   On March 12, 1863, Lincoln was forced to rescind Wrights promotion to major general as it had not been confirmed by the Senate.   Reduced to brigadier general, he lacked the rank to command a department and his post passed to Major General Ambrose Burnside.   After commanding the District of Louisville for a month, he transferred to Major General Joseph Hookers Army of the Potomac.   Arriving in May, Wright obtained command of the 1st Division in Major General John Sedgwicks VI Corps. Horatio Wright - In the East: Marching north with the army in pursuit of General Robert E. Lees Army of North Virginia, Wrights men were present at the Battle of Gettysburg in July but remained in a reserve position.   That fall, he played an active role in the Bristoe and Mine Run Campaigns.   For his performance in the former, Wright earned a brevet promotion to lieutenant colonel in the regular army.   Retaining command of his division following the reorganization of the army in the spring of 1864, Wright moved south in May as Lieutenant General Ulysses S. Grant advanced against Lee.   After leading his division during the Battle of the Wilderness, Wright assumed command of VI Corps when Sedgwick was killed on May 9 during the opening actions of the Battle of Spotsylvania Court House.   Quickly promoted to major general, this action was confirmed by the Senate on May 12. Settling into corps command, Wrights men participated in the Union defeat at Cold Harbor at the end of May.   Crossing the James River, Grant moved the army against Petersburg.   As Union and Confederate forces engaged north and east of the city, VI Corps received orders to move north to aid in defending Washington from Lieutenant General Jubal A. Earlys forces which had advanced down the Shenandoah Valley and won a victory at Monocacy.   Arriving on July 11, Wrights corps was quickly moved into the Washington defenses at Fort Stevens and aided in repelling Early.   During the fighting, Lincoln visited Wrights lines before being moved to a more protected location.   As the enemy withdrew on July 12, Wrights men mounted a brief pursuit. Horatio Wright - Shenandoah Valley Final Campaigns: To deal with Early, Grant formed the Army of the Shenandoah in August under Major General Philip H. Sheridan.   Attached to this command, Wrights VI Corps played key roles in the victories at Third Winchester, Fishers Hill, and Cedar Creek.   At Cedar Creek, Wright held command of the field for the early phases of the battle until Sheridan arrived from a meeting at Winchester.   Though Earlys command was effectively destroyed, VI Corps remained in the region until December when it moved back to the trenches at Petersburg.   In the line through the winter, VI Corps attacked Lieutenant General A.P. Hills men on April 2 when Grant mounted a massive offensive against the city.   Breaking through the  Boydton Line, VI Corps achieved some of the first penetrations of the enemys defenses.   Ã‚      Pursuing Lees retreating army west after the fall of Petersburg, Wright and VI Corps again came under the direction of Sheridan.   On April 6, VI Corps played a key role in the victory at Saylers Creek which also saw Union forces capture Lieutenant General Richard Ewell.   Pressing west, Wright and his men were present when Lee finally surrendered three days later at Appomattox.   With the war ending, Wright received orders in June to take command of the Department of Texas.   Remaining until August 1866, he then left volunteer service the following month and reverted to his peacetime rank of lieutenant colonel in the engineers. Horatio Wright - Later Life: Serving in the engineers for the remainder of his career, Wright received a promotion to colonel in March 1879.   Later that year, he was appointed Chief of Engineers with the rank of brigadier general and succeeded Brigadier General Andrew A. Humphreys.   Involved in high-profile projects such as the Washington Monument and Brooklyn Bridge, Wright held the post until his retirement on March 6, 1884.   Living in Washington, he died on July 2, 1899.   His remains were buried at Arlington National Cemetery beneath an obelisk erected by veterans of VI Corps.           Ã‚     Ã‚   Selected Sources: NPS: Horatio WrightCivil War Trust: Horatio WrightOhio Civil War: Horatio Wright

The Selection Process Term Paper Example | Topics and Well Written Essays - 1000 words - 1

The Selection Process - Term Paper Example le applicant would have, the type of fit that would make the applicant the right person for the specific job, compares the job description with the expectations of the position, and explicates whether the job description aligns with the skills, background, and fit needed to excel in this position. Attributes that I might seek as a nurse manager not outlined in the job description are also outlined in this paper and how I could elicit this information during an interview. Selection as defined by Lussier and Hendon (2013) is "The process of choosing the best qualified applicant recruited for a job" (p. 197). The selection process in my organization commences after applicants apply for an advertised position. Since many applicants apply for a single opening, there is need for evaluating the suitability of the candidates by the Human Resource Personnel in order to identify the best candidates from the large pool of applicants. The chosen candidates are sent for interviewing by a committee chosen by the Board of Directors comprising of Human Resource manager, Nurse managers, and a few other healthcare providers particularly in the nursing field. The nurse managers evaluates the familiarity of applicants as well as their aptitude in terms of expertise with nursing equipments (Markey and Tingle, 2012). Human resource personnel are responsible for ensuring the interviews are conducted within the set organization and federal guidelines. The committee then se nds a recommendation to the Board for the final pronouncement (Rosdahi and Kowalski, 2008). This election process is highly effective. Selecting individuals who are knowledgeable and well acquainted with all equipments involved in nursing is imperative as this helps prevent unnecessary medical errors (Rosdahi and Kowalski, 2008). The fact that nurse managers have the role of testing the skills and abilities of the applicants makes the process effective. Human Resource personnel are knowledgeable in legal matters